West Coast Proud is the voice of those who are proud of BC's past, and hopeful for its future.  We love the land and our environment.  We honour the work of those who came before and made BC what it is today.  We think you can enjoy our scenery, protect our environment, and develop our resources responsibly.

We think that you can't hide from our history or measure it with today's yardsticks, but you can learn from it and avoid its mistakes.  We think that BC's history shows us that free enterprise and free markets have made everyone richer.  We think the future for those living and playing in BC is great but making a prosperous BC of the future will mean speaking up for and valuing the work and the lifestyles those who live and work across every part of our great province.